Oscar assumes the responsibility of developing, leading, and executing Bluetab’s strategy in Latin America, with the aim of expanding the company’s products and services.

Bluetab in the Americas began operations in 2012 and has a presence in Colombia, Mexico, and Peru.

Oscar Hernández Rosales takes on the responsibility as CEO of Bluetab LATAM and will be in charge of developing, leading, and executing Bluetab’s strategy in the region, with the objective of expanding the company’s products and services to support the continuous digital transformation of its clients and the creation of value.During this transition, Oscar will continue to serve as Country Manager of Mexico, ensuring effective coordination between our local operations and our regional strategy, further strengthening our position in the market.

“This new challenge is a privilege for me. I am committed to leading with vision, continuing to strengthen the Bluetab culture, and working for the well-being of our collaborators and the success of the business. An important challenge in an industry that constantly adapts to the evolution of new technologies. Bluetab innovates, anticipates, and is dedicated to providing the best customer experience, supported by a professional, talented, and passionate team that understands the needs of organizations,” says Oscar.